Get started

Unboxing-Videos: How to create content that sells

Unboxing videos are among the most popular formats in online marketing – and for good reason: they combine authentic product experiences with emotional storytelling. In this guide, you will learn what unboxing videos are exactly, why they are so effective, and how you can use them strategically for your brand.

What are unboxing videos? Why do unboxing videos work so well? Which platform works best for unboxing videos? How to structure unboxing videos Tips and tricks for a better performance online How you can use UGC in your unboxing videos Conclusion FAQs – Unboxing-Videos

What are unboxing videos and who creates them?

Unboxing videos (or ‘unboxings’) show the moment when a person unpacks a product – from the packaging to the first impression. The creator often spontaneously comments on how the product feels, looks and works. These videos convey approachability and authenticity and are therefore particularly effective in performance marketing.

Unboxing videos are created by various people. Companies often commission UGC creators or influencers to create such videos on behalf of the company. A company does not usually create unboxing videos itself, as this would not be authentic enough for potential customers.

Why do unboxing videos work so well?

Before we get into the implementation, let's take a look at the psychological effects of unboxing videos.

💜 Emotional appeal: Viewers experience the product from the customer's perspective, which builds trust.

🎭 Realistic presentation: Unlike glossy advertising, unboxing videos show what you really get.

🛍️ Incentive to buy: The live impression reduces uncertainty and encourages the decision to buy.

Which platform works best for unboxing videos?

Not every unboxing video works equally well everywhere. Each platform has its own requirements, formats and user expectations. Here is an overview:

  • TikTok: Short, authentic, attention-grabbing. Perfect for quick product presentations.

  • Instagram Reels: Visually appealing, combined with branding.

  • YouTube: Ideal for detailed unboxings and reviews.

Adapt the format, length and tone to each platform to achieve maximum impact.

How to structure unboxing videos

A strong unboxing follows a clear structure. This ensures that attention is maintained and the USP of your product becomes clear.

1. Strong hook (0–5 seconds)

Start with a provocative question, a wow moment or a close-up of the product. The goal: attention.

2. Show the packaging

The packaging is part of the product experience. Important: show good lighting and genuine interest in the product.

3. Unpack the product & comment on it

Show features, feel and first impressions. Ideally from the perspective of the target group.

4. Position your USP

What exactly makes this product special? Highlight the advantages in context with visual impressions.

5. Incorporate a call to action

Encourage viewers to take action: buy now, take advantage of a discount or click on a link.

Tips and tricks for a better performance online

To ensure that your unboxing video not only looks good but also performs well, these tried-and-tested practical tips will help you:

➡️ Light & sound: Make sure you have good lighting and clear sound. Studio quality is not necessary, but clear quality is.

➡️ Film vertically: This is especially essential for TikTok & Reels.

➡️ No scripts: Honest reactions are better than memorizing a stiff text.

➡️ Testimonial style: If possible, work with real creators – this makes it more credible.

How you can use UGC in your unboxing videos

Creating your own unboxing videos can be time-consuming and costly. A smart alternative is user-generated content (UGC). If you build a community that loves your products, you can encourage them to create their own unboxing videos and share them on social media or your website. This allows you to actively engage your customers while also obtaining valuable marketing material.

If that's not an option (yet), platforms such as Speekly allow you to commission unboxing videos stress-free and efficiently. You can brief creators yourself, manage video orders and receive ready-to-use content in no time – including all usage rights. Ideal for expanding your marketing strategy with authentic videos and bringing your products to life emotionally.

Conclusion

Unboxing videos are a powerful tool for building trust and positively influencing purchasing decisions. By using UGC, you save time and resources while strengthening your connection to your target audience.

With Speekly, you can effortlessly create UGC videos, brief creators specifically and receive high-quality material including usage rights.

FAQs – Unboxing-Videos

Ready for your first customized UGC video?

Register now