#SPEEKLOUD 5 ideas for your briefing
UGC videos are an extremely versatile type of content that allows different types of messages to be conveyed while always maintaining a high power of engagement. It is precisely their natural versatility and ‘social’ origin that make UGC videos perfect for promoting products, services and offers. We have collected 5 of the most popular types of UGC videos for you to inspire your next creations.
Browsing social networking sites such as Instagram and TikTok you can come across countless UGC content. Often, however, these tend to fall under these 5 main types:
- Review
- Unboxing
- Tutorials
- Challenge
- Storytelling
Below you will find an example of each type that you can use as inspiration for your videos. Remember to always test different types and variations of UGC videos to find the most effective formula for your brand and product.
Don't have time to think about it right now? Then check out the Managed by Speekly service.
Video UGC example 1: Review
Product specifications
- 3 Products for acne-prone skin: Salicylic Acid Cleanser, Niacinamide Serum and Regenerating Night Cream
- Products are tested and can also be purchased in pharmacies
- Free samples included with every order
Video sequences
- Initial prompt: ‘Do you want smooth, impurity-free skin?’
- Problem: Talk about the importance of a good routine for healthy, beautiful skin
- Products: Show the elegant packaging using voice over to talk about the benefits of using the various products (Salicylic Acid Cleanser, Niacinamide Serum and Regenerating Night Cream)
- Texture: Show the texture of each product during usage
- Show the application of the product on the parts that need to be treated, emphasising the sensory experience (touch, smell)
- Final effect: Show the final effect after using the product
Call to Action
What are you waiting for? Discover anti-acne products on HappySkin.com now!
Atmosphere of the video
Relaxed with gentle movements
What not to do
Don't wear bright colours, wear neutral tones
Video UGC example 2: Unboxing
Product specifications
- Snack Box: 5 products for fitness enthusiasts
- Energy bars made from the highest quality ingredients
- All packaging is eco friendly
Video sequences
- Initial hook: ‘Still looking for the perfect low-calorie energy bar?’
- Unboxing of products. Show each individual product in the box and accompany the various scenes using voice over explaining the various flavours and main ingredients of the bars
- Show scenes of you tasting some of the bars
- Show scenes of you exercising (yoga, fitness...)
- Final CTA
Call to Action
Get your own box now and enjoy lots of flavours to choose from!
Atmosphere of the video
Energetic and Happy
What not to do
Cluttered background (the focus must be on the product)
Dark surroundings (choose a bright environment)
Video UGC example 3: Tutorial
Product specifications
- Eyebrow lamination kits
- Each kit contains detailed explanations with pictures to help you with the lamination
- Each kit also contains a QR code that allows you to view a video tutorial on how to use the product
Video sequences
- Initial hook: ‘Want to know how I got this result in just 10 minutes?’ (Shows the lamination result)
- Unboxing the products. The first part of the video will be a short unboxing part of the kit in which you describe the products contained using voice over
- The second part, the main part, will be the tutorial of how to use the kit. It shows scenes from the application and explains all the steps using a voice over. (You will find all the steps in the explanation inside the box)
- Final CTA
Call to Action
Buy your own lamination kit on the website and use code BROWKIT20 for a 20% discount!
Atmosphere of the video
Funny
What not to do
Don't show other brands in the video
Video UGC example 4: Challenge
Product specifications
- Skincare starter kit: 4 basic products for your skincare
- The products are of high quality and certified for all skin types
- Aesthetic packaging
- Possibility to customise the box
Video sequences
- Initial clip: Introduces the challenge with its hashtag
- First part of video: Shows the unboxing of the products
- Second part of video: Shows the application of each product in order and in the background, using voice over, briefly explains the main ingredients of the products and their effects (e.g. serum contains Hyaluronic Acid and has a plumping effect etc.)
- Final CTA
Script for voice over: Do you want to get the famous Glass Skin? Then you need to participate in Perfect Skin's #skincarechallenge.
This box contains 4 basic products for your skincare, suitable for all skin types, even sensitive skin. You can also customise the box by adding other products to the basic ones.
Now let's start with our skincare:
First I will use this chamomile toner with calming effect. Then I will use the hyaluronic acid serum with a plumping effect that leaves the skin super soft. Thirdly, I use the caffeine eye contour cream to diminish the signs of tiredness in the morning. And as the fourth and last step, I use the day cream with SPF 30. It's light and perfect as a primer under makeup.
What are you waiting for? Buy your own box now and participate in Perfect Skin's #skincarechallenge
Call to Action
Purchase your box on the website and participate in Perfect Skin's #skincarechallenge.
Atmosphere of the video
Relaxed, show the ease of the product application and create an aesthetic scenario.
What not to do
Do not show other brands in the video
Video UGC example 5: Storytelling
Product specifications
- Wellness app
- On the app you can find different fitness routes according to your needs and personalised recipes
- Brand concept: All-round health
Video sequences
- Initial Hook: ‘Getting in shape seemed impossible until I tried Health’
- Problem: Talks about your problem in finding the right habits and getting fit
- Solution: Shows the various functions of the app and services it offers (fitness programs and personalised recipes)
- Final CTA
Call to Action
Download the free app now! Health at 360°
Atmosphere of the video
Positive and motivational
What not to do
Avoid saying ‘lose weight fast’, but rather use terms like ‘get healthy’