#SPEEKLOUD How to prepare the briefing for your UGC video

Creating the briefing for a UGC video is generally very simple but you do need to keep a few things in mind in order for your contenct to come out just the way you want it. It is therefore of the utmost importance to be precise in your wording and provide all the necessary information the creators may need to make sure you get the best results. Down below is a short step-by-step guide to help you create a briefing on Speekly.

A well-crafted briefing provides creators with the essential information to record a video that brings your brand vision to life. It is the bridge between your marketing strategy and the content creator's creativity, ensuring that the final outcome is aligned with your brand identity and resonates with your target audience.

Here are the key factors you should keep in mind when writing the briefing:

Clarity and consistency: A detailed briefing helps to clearly express your brand's key message, values and goals. This can help the creator to produce the content in a way that is aligned with your expectations, avoiding a possibility of free interpretation by the creator which could result in content that differentiates from anything you expected.

Effective communication: A clear briefing simplifies communication between the brand and the content creators, reducing the possibility of misunderstandings. Clear expectations lead to smoother collaboration, saving time and resources.

Space for creativity: If you wish, you can leave more space for the creators to contribute their creativity to the video. Creators are immersed in the social world and are constantly updated on the latest trends in the UGC world. If you want them to flourish creatively - include it in the briefing.

Having clarified the most important key points, below you will find a step-by-step guide on how to create a briefing on the Speekly platform.

Video format

You will first be asked to choose the format of the video, whether you want your videos to be delivered vertically, square or horizontally, and with what proportions. Logos underneath the formats help you make your choice, showing which major social media and video platforms they can be used on.

Video details

This is the main section of the briefing creation page. You can enter all the instructions for the creators inside the field and let them know what they should say and do in the video. We recommend that you fill in this field according to the following structure:

Product/service specification

• What is your product/service? Give a brief description of what it is and what it does.
• What does your product/service do differently from your competitors?
• For which use cases is it the ideal solution?

Video Sequences

Indicate the sequence of actions you want the creator to perform, and what you want them to say. Specify whether the audio should be live or voice over.
Each briefing will be different according to the type of UGC video you want to make (you can read this article to discover the <a href=‘https://speekly.it/blog/diverse-tipologie-di-video-ugc “ target=”_blank’>5 most used types of briefings) and the product or service you want to promote. Below you can find the most common elements and some examples:

Key message (what should be conveyed in the video)

Scene 1:
*Speaks energetically into the camera.
‘Do you always have problems with X too?’

Scene 2:
Speaks into the camera. He shows the product while holding it in front of the camera.
‘I had the same problem, but now I found a solution!’

Body of the video

Scene 3:
Displays the use of the product
‘Since I do X and X every day, X has improved.’

Scene 4:
Show how you search for reviews on your computer, without the screen being visible. (Only the back of the laptop and yourself are visible). Show the reviews.
‘Not only am I super happy, but over 1,000 customers trust X’.

Scene 5:
Speaks into the camera pointing to the viewer with his finger.
‘And you know what the best thing is? Now there's also a new offer you absolutely must take advantage of!’.

Scene 6:
Display the offer using screen recording on the phone, using a fading effect.
‘If you buy 1 X now, you get 2 X for free!’.

Scene 7:
Demonstrate joy and enthusiasm with the product in hand.
‘I can highly recommend it to everyone!’.

Scene 8:
Speaks to camera
‘So hurry up before the offer ends again and order from X now!’.

Call to Action

What are you waiting for? Discover X products and visit X's website now!

Atmosphere of the video

Relaxed with gentle movements

What not to do

Don't wear bright colours, wear neutral tones

Topics that should and should not be mentioned

• Please be sure to mention that...
• Please remember to repeat several times that...
• The product name is pronounced...

Call to Action

🗣️ Encourage people to visit X's website and order product X. Draw attention to the limited offer, which expires in X weeks. Example: ‘Hurry up before the offer ends, visit X's website now!’

Visual / Understand

👀 Make sure the background of the video is dominated by light colours and no movement.

👀 It's best to wear X, X and X - so make sure you don't look too casual / sporty / etc.

What not to do / Don't say

❌ Don't show ...
❌ Don't mention ...
❌ Don't talk about ...
❌ Do not compare product X with ...

Additional hooks

The hooks allow you to create alternative versions of your UGC video, trying out different variations of the initial seconds to test which one is most effective in attracting the users' attention.

Be creative and make sure each hook differs visually and content-wise from the other.

Examples:

Hook 1: I never thought that...
➡️ Appear shocked and throw everything off the table...

Hook 2: Did you know that...
➡️ You put on your reading glasses and look quizzically at your laptop...

Hook 3: Have you been looking for something to solve problem X for a long time?
➡️ Show your problem X and how much it bothers you...

Additional files

Our platform also allows you to include additional files if you wish. You can upload documents, audio files, videos or links to the product sheet on your website. You can use this section to give the creator additional material to use as examples and inspiration. You can also use this section to upload video clips that you want the creator to include in the UGC video.

Creator details

In this section you can give more information about the type of creator you are looking for. You can for example select the genre, the age group and whether they should have special characteristics (e.g. long hair, a pet, be able to shoot at the seaside, etc.).

End! :)

Once the briefing is complete, your job order will become visible on the platform and creators will be able to apply for it. You will only have to wait a few hours for the first applications to arrive, which may exceed a hundred if you wait a few days. Good work and good luck!