Do you want full control over your UGC videos and the flexibility to create different versions for different platforms? Then UGC Raw Material is the right solution for you!
In this article, you'll find out what raw material is, how you can use it for your content success, how you can order it on Speekly - and we'll even show you a concrete application example. Let's get started! 🚀
What is UGC raw material?
UGC raw material refers to the uncut, unedited original recordings created by our UGC creators. It contains the recorded scenes, takes and sequences that you requested in your briefing before they are viewed, optimised and finalised by you in post-production. This opens up limitless possibilities for customised editing and content design.
Why do I need raw material?
Raw material is a versatile tool that gives you enormous advantages in several areas:
- Flexibility in content creation
Different platforms require customised content. With raw material, you can customise videos for Instagram, TikTok, YouTube and more. - Increase cost efficiency
Use raw material multiple times! Recut it, add different music or adapt it to seasonal campaigns. This saves you time and money without sacrificing freshness in your content. - Perfect for A/B testing
Different versions of a video can be created quickly to find out which angles, hooks, personas etc. perform best on which channels.
Raw material gives you the freedom to create exactly the content you need, without any creative restrictions.
How do I order UGC raw material on Speekly?
With Speekly, ordering raw materials is child's play. Here's how it works:
- Log in to your Speekly account and start a new task.
In the usual overview you will find a new banner next to UGC videos with the name ‘Raw material’ - select it. - Choose your favourite video style:
- Direct-to-Camera: Here the UGC Creator speaks directly into the camera, perfect for tutorials or product explanations.
- B-roll scenes:** These clips show specific applications of your product or set the right mood.
- Define the details:
Specify how many creators and scenes you need. Your order is customisable, just like traditional UGC videos on Speekly.
What do you need to pay attention to when ordering?
In order to realise the full potential of your raw material, you should pay attention to a few points:
- Define clear goals:
Think in advance about what content you want to create with the raw material - from social ads to image films. - Pay attention to format:
Plan the right format (16:9, 9:16 or 1:1) depending on the intended use. - plan variety in the shots:**
Multiple angles, backgrounds, emotions and scenes increase the flexibility of your editing.
A concrete application example
Imagine you are launching a new product and want to start a large-scale social media campaign. With UGC raw material you could:
- Create Instagram reels that show your product in action.
- Pick up on TikTok trends and tailor your content to them.
- Produce YouTube reviews and tutorials.
- Generate social ads that are optimised for performance.
Best of all: Everything is based on the same original recordings - efficient and creative at the same time!
Conclusion: Flexibility that inspires!
UGC raw material provides you with the basis for flexible, creative and cost-efficient content production. Whether for social media, advertising campaigns or A/B tests - raw material allows you to customise videos and use them again and again.
Test the benefits of raw material now at Speekly and take your content strategy to the next level! 🌟
